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ÃÖ È¸ÀåÀº 23ÀÏ Á¦ÁÖ µð¾Æ³Ø½º¿¡¼­ ¿­¸° ¡®2020 CEO¼¼¹Ì³ª¡¯ Ŭ·Î¡¿¡¼­ ¡°¸ÅÃâ°ú ¿µ¾÷ÀÌÀÍ µî Á¾Àü À繫¼º°ú¸¦ Áß½ÉÀ¸·Î ÇÑ ±â¾÷°¡Ä¡ Æò°¡ ¹æ½ÄÀº ´õ ÀÌ»ó À¯È¿ÇÏÁö ¾Ê´Ù¡±¸ç ¡°ÀÌÁ¦´Â ¸Å·ÂÀûÀÎ ¸ñÇ¥¿Í ±¸Ã¼Àû ½ÇÇà°èȹÀÌ ´ã±ä ÆÄÀ̳½¼È ½ºÅ丮°¡ ½ÃÀåÀ¸·ÎºÎÅÍ ½Å·Ú¸¦ ¾ò¾î¾ß ±â¾÷°¡Ä¡°¡ ³ô¾ÆÁö´Â ½Ã´ë·Î º¯È­Çϰí ÀÖ´Ù¡±°í ¹àÇû´Ù.

 

ÀÌ¾î ¡°±â¾÷°¡Ä¡ °ø½ÄÀÌ ¹Ù²î°í ÀÖ´Â ¸¸Å­ CEOµéÀº °í°´, ÅõÀÚÀÚ, ½ÃÀå µî ´Ù¾çÇÑ ÀÌÇØ°ü°èÀÚ¿¡ ÀûÇÕÇÑ °¢ »çÀÇ ¼ºÀå ½ºÅ丮¸¦ ±¸Ã¼ÀûÀ¸·Î Á¦½ÃÇÏ°í ½Å·Ú¿Í °ø°¨À» À̲ø¾î ³»¾ß ÇÑ´Ù¡±¸ç ¡°ÇÑ ¹ß ´õ ³ª¾Æ°¡ CEOµéÀº ÆÄÀ̳½¼È ½ºÅ丮¸¦ ½ÇÇàÇÏ¸é ´õ Å« ¼º°ú·Î À̾îÁú ¼ö ÀÖ´Ù´Â Á¡À» ÀÌÁ¦ ½º½º·Î ÀÔÁõÇØ¾ß ÇÑ´Ù¡±°í ¿ª¼³Çß´Ù.

 

Äڷγª19¿Í ¹Ì∙Áß ¹«¿ª°¥µî µî ±Û·Î¹ú °æ¿µÈ¯°æÀÌ ¾ÇÈ­µÇ´Â »óȲ¿¡¼­µµ ½ÃÀåÀÇ ½Å·Ú°¡ ´ã±ä ÆÄÀ̳½¼È ½ºÅ丮¸¦ Á¦½ÃÇÑ ÀϺΠ±Û·Î¹ú ±â¾÷µéÀº °ú°Å À繫¼º°ú ±âÁØÀ¸·Î´Â ¼³¸íÇÒ ¼ö ¾ø´Â ³ôÀº ±â¾÷°¡Ä¡¸¦ ´Þ¼ºÇßÀ» »Ó¸¸ ¾Æ´Ï¶ó, Áö¼ÓÀûÀ¸·Î ¼ºÀåÇϰí ÀÖ´Ù´Â ÁöÀûÀÌ´Ù.

 

ÀÌ¿¡ SK CEOµéÀº 2021³âÀ» °¢ »ç°¡ Á¦½ÃÇÑ ÆÄÀ̳½¼È ½ºÅ丮¿¡ ´ëÇÑ ÀÌÇØ°ü°èÀÚÀÇ ½Å·Ú¸¦ ³ôÀÌ´Â ¿ø³âÀ¸·Î »ï°í, À繫Á¦Ç¥ Áß½ÉÀÇ ¼ºÀå Àü·«À» ½Å·Ú¿Í °ø°¨ Áß½ÉÀÇ ¼ºÀå Àü·«À¸·Î ¹Ù²ã³ª°¡±â·Î Çß´Ù.

 

ÃÖ È¸ÀåÀÌ °­Á¶Çϰí ÀÖ´Â ÆÄÀ̳½¼È ½ºÅ丮´Â °í°´, ÅõÀÚÀÚ, ½ÃÀå µî ÆÄÀ̳½¼È ¼Ò»çÀÌ¾îÆ¼(Financial Society)¸¦ ´ë»óÀ¸·Î SK °¢ ȸ»çÀÇ ¼ºÀå Àü·«°ú ¹Ì·¡ ºñÀüÀ» Á¦½ÃÇØ ÃÑüÀû °¡Ä¡(Total Value)¸¦ ³ô¿© ³ª°¡ÀÚ´Â °æ¿µÀü·«ÀÌ´Ù.

 

Á¶´ë½Ä ¼öÆå½ºÃß±¸ÇùÀÇȸ ÀÇÀå ¿ª½Ã Áö³­ 21ÀÏ CEO¼¼¹Ì³ª ¿ÀÇÁ´×¿¡¼­ ¡°±â¾÷°¡Ä¡°¡ ºü¸£°Ô »ó½ÂÇÑ ±â¾÷µéÀº ¼¼»óÀ» ¹Ù²Ü ¼ö ÀÖ´Â »õ·Î¿î ºñÀüÀ» Á¦½ÃÇϰí, ´Ù¸¥ ȸ»ç¿ÍÀÇ °æÀï·Â Â÷À̸¦ ¹ú¸®¸ç 1µî ±â¾÷À¸·Î ÀÚ¸®Àâ¾Ò´Ù´Â °øÅëÁ¡ÀÌ ÀÖ´Ù¡±¸ç ¡°SK °ü°è»çµéµµ ºñÁî´Ï½º Æ÷Æ®Æú¸®¿À¸¦ ¹Ì·¡ ¼ºÀå»ç¾÷ Áß½ÉÀ¸·Î º¯È­½Ã۰í ÀÖ´Ù´Â Á¡À» ÆÄÀ̳½¼È ¼Ò»çÀÌ¾îÆ¼¿¡ Àû±ØÀûÀ¸·Î ¾Ë·Á ³ôÀº ±â¾÷°¡Ä¡¸¦ ÀÎÁ¤¹Þµµ·Ï ³ë·ÂÇØ¾ß ÇÑ´Ù¡±°í ¸»Çß´Ù.

 

SK CEOµéÀº Áö³­ 21ÀϺÎÅÍ 2¹Ú 3Àϰ£ ¡®µö üÀÎÁö(DeepChange∙±Ùº»Àû Çõ½Å)ÀÇ ½ÇÇà, ÆÄÀ̳½¼È ½ºÅ丮¡¯¸¦ ÁÖÁ¦·Î ¿­¸° À̹ø CEO¼¼¹Ì³ª¿¡¼­ °¢ °ü°è»çº° ¼ºÀå ½ºÅ丮¸¦ ¹ßÇ¥ÇÑ µÚ ½ÇÇà·ÂÀ» ³ôÀÌ´Â ¹æ¾È¿¡ ´ëÇØ ÁýÁßÀûÀ¸·Î ³íÀÇÇß´Ù.

 

ƯÈ÷, CEOµéÀº À̹ø ¼¼¹Ì³ª¿¡¼­ SK±×·ìÀÇ Çõ½Å°ú º¯È­¸¦ ¹Ù¶óº¸´Â ¿ÜºÎÀÇ ³ÃÁ¤ÇÑ Æò°¡¸¦ µè±âµµ ÇßÀ¸¸ç, ¿Â¶óÀÎÀ¸·Î ½ÃûÇÑ ÀÓÁ÷¿øµé·ÎºÎÅÍ ½Ç½Ã°£À¸·Î ´Ù¾çÇÑ Áú¹®À» ¹Þ±âµµ Çß´Ù. ½ÃÀåÀ¸·ÎºÎÅÍ ½Å·Ú¸¦ À̲ø¾î ³¾ ¼ö ÀÖ´Â Çö½ÇÀûÀÌ°í ½ÇÇö°¡´ÉÇÑ ¹æ¹ý·ÐÀ» ã±â À§ÇÑ ³ë·ÂÀÌ´Ù.

 

¶ÇÇÑ, Áö¼ÓÀûÀÎ ¼ºÀåÀ» À§ÇØ ÃÖ È¸ÀåÀÌ °­Á¶Çϰí ÀÖ´Â ESG(ȯ°æ∙»çȸ∙Áö¹è±¸Á¶)°¡ ÀϽÃÀûÀ¸·Î À¯ÇàÇÏ´Â °æ¿µ Æ®·»µå°¡ ¾Æ´Ñº¸ÆíÀûÀÎ °¡Ä¡·Î ÀÌ¹Ì ÀÚ¸®¸¦ Àâ¾Ò´Ù°í º¸°í ESG °æ¿µÀÇ ±íÀÌ¿Í ¼Óµµ¸¦ ´õ¿í ³ô¿© ³ª°¡±â·Î Çß´Ù. ICT, ¹ÝµµÃ¼¿Í ÇÔ²² ¿¡³ÊÁö∙È­ÇÐÀÌ SK±×·ìÀÇ ÇÙ½É ¼ºÀ嵿·ÂÀÎ ¸¸Å­ ´õ ³ôÀº ¼öÁØÀÇ ESG °æ¿µÀÌ ½Ã±ÞÇÏ´Ù´Â µ¥ °ø°¨´ë¸¦ ÀÌ·ð´Ù°í SK´À ¼³¸íÇß´Ù.

 

¾Æ¿ï·¯ CEOµéÀº ÆÄÀ̳½¼È ½ºÅ丮ÀÇ ½ÇÇà·ÂÀ» ³ôÀ̱â À§ÇØ ÀÓ¿øÀÇ Àü¹®¼º °­È­ ¹× °ü°è»ç°£ ½Ã³ÊÁö Á¦°í ¹æ¾È, ESG¿Í °°Àº ±×·ì °øÅëÀÇ ÁßÀå±â °úÁ¦ÀÇ ±¸Ã¼È­ ¹æ¾È µîµµ º´ÇàÇØ ³ª°¡±â·Î Çß´Ù.

 

ÇÑÆí, À̹ø ¼¼¹Ì³ª¿¡´Â ÃÖ È¸ÀåÀ» ºñ·ÔÇØ ÃÖÀç¿ø SK ¼ö¼®ºÎȸÀå, ÃÖâ¿ø SKµð½ºÄ¿¹ö¸® ºÎȸÀå, Á¶´ë½Ä ÀÇÀå ¹× 7°³ À§¿øÈ¸ À§¿øÀå, ÁÖ¿ä °ü°è»ç CEO µî 30¿© ¸íÀÌ Âü¼®Çß´Ù. SK±×·ìÀ¸·ÎºÎÅÍ °è¿­ºÐ¸® µÆÁö¸¸ ºê·£µå¿Í ±â¾÷¹®È­(SKMS)¸¦ °øÀ¯Çϰí SK °æ¿µÈ°µ¿¿¡ Çù·ÂŰ·Î ÇÕÀÇÇÑ SKÇØ¿î°ú SKÁõ±Ç CEOµµ Áö³­ÇØ¿¡ À̾î Âü¼®Çß´Ù.

 

SK±×·ì °ü°èÀÚ´Â ¡°À̹ø CEO¼¼¹Ì³ª´Â Äڷγª19·Î ÀÎÇØ ÃÖ°í°æ¿µÁøÀº Á¦ÁÖ¿¡¼­ ¿ÀÇÁ¶óÀÎÀ¸·Î, °ü·Ã ÀÓÁ÷¿øÀº ¿Â¶óÀÎÀ¸·Î Âü¿©ÇÏ´Â ¿ÜÇüÀûÀÎ º¯È­°¡ ÀÖ¾ú´Ù¡±¸é¼­ ¡°±×·¯³ª ´õ¿í Áß¿äÇÑ º¯È­´Â ½Å·Ú¹Þ´Â ÆÄÀ̳½¼È ½ºÅ丮°¡ ÀüÁ¦µÅ¾ß ±â¾÷°¡Ä¡¸¦ Ű¿ï ¼ö ÀÖ´Ù°í ÀνÄÀÌ ¹Ù²ï °ÍÀÌ´Ù¡±°í ¼³¸íÇß´Ù.


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-¾Æ·¡´Â ±¸±Û¹ø¿ª±â·Î ¹ø¿ªÇÑ ±â»ç Àü¹®.

 

SK Group Chairman Choi Tae-won emphasized that only when market trust and social sympathy are added to the financial story created by each affiliate, the company can create a corporate value that exceeds expectations.

 

Chairman Choi said at the closing of the '2020 CEO Seminar' held at The Danex in Jeju on the 23rd, ¡°The previous method of evaluating corporate valuation centering on financial performance such as sales and operating profit is no longer valid.¡± ¡°Now, attractive goals and specific action plans It is changing into an era in which the corporate value is increased only when the financial story contained therein gains trust from the market.¡±

 

¡°As the corporate value formula is changing, CEOs must specifically present the growth story of each company suitable for various stakeholders such as customers, investors, and markets, and draw out trust and empathy.¡± We must now prove ourselves that implementation can lead to greater performance.¡±

 

Despite the deteriorating global business environment such as Corona 19 and the U.S.-China trade conflict, some global companies that presented financial stories containing market trust have not only achieved high corporate values ​​that cannot be explained by past financial performance standards It is pointed out that it is constantly growing.

 

Accordingly, SK CEOs decided to change the growth strategy centered on financial statements to a growth strategy centered on trust and empathy, with 2021 as the first year to increase stakeholder confidence in the financial story presented by each company.

 

The financial story that Chairman Choi is emphasizing is a management strategy that aims to increase the total value by presenting the growth strategies and future visions of each SK company to the financial society such as customers, investors, and markets.

 

At the opening of the CEO seminar on the 21st, Cho Dae-sik, chairman of the Supex Pursuit Council, said, ¡°Companies with rapidly rising corporate values ​​present a new vision to change the world, and have established themselves as No. 1 companies by widening their competitiveness with other companies. He said, ¡°SK affiliates should also actively inform the Financial Society that they are changing their business portfolios to focus on future growth businesses, and strive to receive high corporate value.¡±

 

At this CEO seminar held on the theme of'Execution of Deep Change, Financial Story' for 2 nights and 3 days from the 21st, SK CEOs focused on ways to increase execution power after presenting the growth stories of each affiliate. Discussed as.

 

In particular, CEOs at this seminar listened to external sober evaluations of SK Group's innovation and changes, and received various questions in real time from employees who watched online. It is an effort to find a realistic and feasible methodology that can draw trust from the market.

 

In addition, for sustainable growth, the ESG (environmental, social, and governance) that Chairman Choi emphasizes has already established itself as a universal value rather than a temporary management trend, and decided to further increase the depth and speed of ESG management did. As energy and chemistry, along with ICT and semiconductors, are SK Group's key growth engines, SK explained that a higher level of ESG management is urgently needed.

 

In addition, in order to enhance the execution of the financial story, the CEOs decided to strengthen the expertise of executives, improve synergy among affiliates, and implement plans for medium and long-term tasks common to the group such as ESG.

 

Meanwhile, more than 30 people attended this seminar, including Chairman Choi, SK Senior Vice Chairman Choi Jae-won, SK Discovery Vice Chairman Choi Chang-won, Chairman Cho Dae-sik, chairman of seven committees, and CEOs of major affiliates. SK Shipping and SK Securities CEOs, who were separated from SK Group, shared the brand and corporate culture (SKMS) and agreed to cooperate in SK management activities, also attended last year.

 

An official of SK Group said, ¡°There was a change in the appearance of this CEO seminar, in which the top executives participated offline in Jeju and the related executives and employees participated online due to COVID-19. The perception has changed that it can be raised.¡±
 


 

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